Настоящее пособие посвящено изучению культурологического концепта "Privacy" на материале аутентичных текстов, взятых в Интернете. Для удобства ознакомления с содержанием пособие разделено на несколько частей, отражающих актуализацию заявленного концепта в различных сферах жизни социума. Студентам языковых вузов, бакалаврам, магистрам, аспирантам, а также всем желающим изучать американскую лингвокультуру. 3-е издание, стереотипное.
Get organizational results by nurturing commitment, integrity, and transparency A healthy corporate culture is the secret to an organization's performance. The good news is that employees already embody the values needed to propel the organization to its goals, but institutional roadblocks get in the way. All too often leaders don't know how to diagnose their culture in order to clear these roadblocks to performance. The 3 Power Values presents a breakthrough model that permits leaders to measure and manage culture. To create a fully aligned high-performing culture, leaders need only focus on nurturing three catalyst values: Commitment, Integrity, and Transparency. Offers an innovative values-centered model to help organizations achieve short-term goals without sacrificing long-run sustainability Filled with lively case studies of major companies including Johnson & Johnson and Boeing David Gebler is a recognized thought leader in the field of values-based ethics and culture risk management The 3 Power Values offers leaders at all levels a unique and accessible approach to identifying the behavioral challenges that are hindering their corporate culture and to removing them effectively.
Most leaders know that a winning, engaged culture is the key to attracting top talent—and customers. Yet, it remains elusive how exactly to create this ideal workplace —one where everyone from the front lines to the board room knows the company’s values and feels comfortable and empowered to act on them. Based on Ann Rhoades’ years of experience with JetBlue, Southwest, and other companies known for their trailblazing corporate cultures, Built on Values reveals exactly how leaders can create winning environments that allow their employees and their companies to thrive. Companies that create or improve values-based cultures can become higher performers, both in customer and employee satisfaction and financial return, as proven by Rhoades’ work with JetBlue, Southwest Airlines, Disney, Loma Linda University Hospitals, Doubletree Hotels, Juniper Networks, and P.F. Chang’s China Bistros. Built on Values provides a clear blueprint for how to accomplish culture change, showing: How to exceed the expectations of employees and customers How to develop a Values Blueprint tailored to your organization’s goals and put it into action Why it's essential to hire, fire, and reward people based on values alone, and How to establish a discipline for sustaining a values-centric culture Built on Values helps companies get on the pathway to greatness by showing the exact steps for either curing an ailing company culture or creating a new one from scratch.
Пособие способствует формированию фоновых знаний по истории, политике и культуре США, знакомит с особенностями американского варианта английского языка, содержит упражнения, обеспечивающие освоение нового лексико-грамматического материала.Предназначено для студентов филологических факультетов, факультетов иностранных языков, а также для широкого круга лиц, развивающих и совершенствующих разговорную речь и навыки устного перевода.
Charts the rise and fall of the spin culture of the last two decades… Every decade has its own identity, key values and needs. The 1990s were the age of spin, when the materialism of the 1980s, the desire for instant communication and soundbite democracy came together in the spin culture. This spread throughout society from business and politics even to charities and the church. Somewhere in these polished communications the message was lost. In this fascinating and highly readable work George Pitcher tells the story of the rise and fall of the spin culture, predicting its final death in the early years of the twenty first century. He examines methods of communication as a reflection of and within the context of the values of society and the process of democracy, before drawing on his considerable experience both as the giver and receiver of spin, to examine how we can move beyond the age of spin. * A zeitgeist work that captures the quest for meaning in the current age and a desire to progress beyond the heady days of spin culture. * Charts the history and rationale of spin throughout society from the early days of Margaret Thatcher to the death of spin in the hands of the masters of the spin culture. * Interspersed with the author's own diary entries as a journalist covering major events of the past twenty years * Discusses methods of communication, how they reflect the values of the age and the relationship between business and politics * Discusses the way ahead: how politicians, businesses and institutions can communicate with the general population in the post spin age. * Author offers a unique perspective with insights both as the giver and receiver of spin.
A Companion to the Literature and Culture of the American West presents a series of essays that explore the historic and contemporary cultural expressions rooted in America's western states. Offers a comprehensive approach to the wide range of cultural expressions originating in the west Focuses on the intersections, complexities, and challenges found within and between the different historical and cultural groups that define the west's various distinctive regions Addresses traditionally familiar icons and ideas about the west (such as cowboys, wide-open spaces, and violence) and their intersections with urbanization and other regional complexities Features essays written by many of the leading scholars in western American cultural studies
Пособие способствует формированию фоновых знаний по истории, политике и культуре США, знакомит с особенностями американского варианта английского языка, содержит упражнения, обеспечивающие освоение нового лексико-грамматического материала, а также аудиоприложение, помогающее развить навыки аудирования и освоить технику устного последовательного перевода на основе фильма "Forrest Gump". Предназначено для студентов филологических факультетов, факультетов иностранных языков, а также для широкого круга лиц, развивающих и совершенствующих разговорную речь и навыки устного перевода.
The fully revised and updated edition of the classic book about Nordstrom's extraordinary customer service In this new edition of the management classic, the authors explore in-depth the core values of the culture that have made Nordstrom synonymous with legendary customer service. These essential values have enabled Nordstrom to survive and adapt to dramatic market shifts regularly since 1901, and the new edition explains how the Nordstrom approach can be emulated by any organization—in any industry—in every corner of the world. This is not a book about selling shoes or clothes or cosmetics or jewelry. It is a book about how underlying values such as respect, trust, compensation and, even fun, are the building blocks of a culture where employees are empowered to consistently deliver a world-class experience to customers. Nordstrom believes that the employee experience determines the customer experience, and that when you attract and reward people who are comfortable in a service-oriented culture, then everyone succeeds—both individually and collectively. No wonder Nordstrom is one of only five companies to make Fortune's «Best Companies to Work For» and «Most Admired» lists every year since those surveys have been taken. With new interviews from senior Nordstrom executives and family members, the book explains how to successfully respond to today's tech-savvy, time-crunched customers who demand a convenient, seamless, painless, personal experience across all channels. Nordstrom gives its frontline people all the digital tools necessary to satisfy the customer—and your organization must do the same, if it wants to adapt. The authors show what it takes to earn brand loyalty, lead through change and uncertainty, and combine extraordinary brick-and-mortar with online experiences. 'The single most important reason we try to provide great service is this: It enables us to sell more,' says co-president Blake Nordstrom, great-grandson of the founder. 'The best way for our company to achieve results is to do what's best for the customer.' In this book, readers will find: Suggestions for becoming the Nordstrom of your industry The ten values that define a customer-driven culture Lessons for providing superior service and experience across all channels
Пособие построено на материале фильма «FORREST GUMP», ставшего классикой американского кино. Первая часть содержит тексты для совершенствования навыков говорения и написания сочинений по теме «Кинематограф и кинокритика США», посвященные истории создания фильма, его проблематике, актерам, сыгравшим главные роли, различиям сценария и книги, на основе которой он был создан. Во второй части цитируются наиболее сложные для понимания отрывки аудиотекста и дается их грамматический, лексический и культурологический анализ. В третьей части рассматриваются исторические аллюзии фильма, приводится обширная информация об истории, политике и культуре США XX века для обогащения фоновых знаний студентов и обучения приемам ведения аргументативной дискуссии. В четвертой части содержатся упражнения, развивающие навыки аудирования и последовательного перевода. Пособие может быть использовано на занятиях по аудированию, кинопереводу, а также на курсах «Страноведение США» и «История англоязычных стран».
This companion provides a comprehensive survey of the life, work and legacy of Benjamin Franklin – the oldest, most distinctive, and multifaceted of the founders. Includes contributions from across a range of academic disciplines Combines traditional and cutting-edge scholarship, from accomplished and emerging experts in the field Pays special attention to the American Revolution, the Enlightenment, journalism, colonial American society, and themes of race, class, and gender Places Franklin in the context of recent work in political theory, American Studies, American literature, material culture studies, popular culture, and international relations
In this book, Kurt Neddenriep, a Senior Vice President at a major investment firm who also served a tour in Afghanistan, develops a set of leadership and service values to help individuals and families to consistently achieve financial success. A comprehensive guide to personal finance, this book is informed by the author’s expertise in the financial industry and framed within the lessons, clear thinking and organization he learned over the course of a parallel 23-year career in the Army National Guard of Nevada. The book will tell the stories of those who serve our country and how their values, discipline, and morals can teach us financial lessons in our personal lives, taking military principles and tactics and using them to explain finances for the mainstream American. The book covers: Mortgages Savings Insurance Portfolio diversity
Institute a proactive reputational management framework that matches individual behaviour to organizational values The Business Ethics Twin-Track is a practical guide to reputational risk management. A deep exploration of the concept of reputation, the ways in which it can suffer, and the consequences when it does, the book outlines an ethics controls framework that can mitigate risk and improve business performance. Readers will learn how to identify and manage weaknesses, and how to institute a system of governance that embeds proper, ethical conduct into the corporate culture. A clear set of controls and procedures provides actionable instruction that can be customised to suit the organisational structure, and discussion of historical and international ethics provides the context for implementation. Case studies illustrate the real-world applications, while interviews with executives from a variety of sectors provide important practical insights into some of the key issues discussed in the book. The law regulates behaviour in health and safety and financial crime, but otherwise, conduct is largely determined by the culture, ethics and values of an organisation. Effective reputation management is complex, and often difficult to achieve, as much of the available information on the topic is more theoretical than practical. This book bridges the gap by providing the tools that will help managers to: Implement a modern ethics control framework, encompassing codes, officers, reporting lines and training Consider the role of the media and social media in reputational damage to individuals and organisations Analyse the key controls in responsibility and governance frameworks from around the world Determine the causes and controls of conduct risk, including incompetence, negligence and criminality Today's fast-paced media environment means corporate reputations can be obliterated in moments, and damage limitation is often too little, too late. Adopting the measures set out in this book will embed ethics into the culture, and match people's behaviours to the organisation's values.