Настоящее пособие посвящено изучению культурологического концепта Privacy на материале аутентичных текстов, взятых в Интернете. Для удобства ознакомления с содержанием пособие разделено на несколько частей, отражающих актуализацию заявленного концепта в различных сферах жизни социума. Студентам языковых вузов, бакалаврам, магистрам, аспирантам, а также всем желающим изучать американскую лингвокультуру. 3-е издание, стереотипное.
Get organizational results by nurturing commitment, integrity, and transparency A healthy corporate culture is the secret to an organization's performance. The good news is that employees already embody the values needed to propel the organization to its goals, but institutional roadblocks get in the way. All too often leaders don't know how to diagnose their culture in order to clear these roadblocks to performance. The 3 Power Values presents a breakthrough model that permits leaders to measure and manage culture. To create a fully aligned high-performing culture, leaders need only focus on nurturing three catalyst values: Commitment, Integrity, and Transparency. Offers an innovative values-centered model to help organizations achieve short-term goals without sacrificing long-run sustainability Filled with lively case studies of major companies including Johnson & Johnson and Boeing David Gebler is a recognized thought leader in the field of values-based ethics and culture risk management The 3 Power Values offers leaders at all levels a unique and accessible approach to identifying the behavioral challenges that are hindering their corporate culture and to removing them effectively.
Most leaders know that a winning, engaged culture is the key to attracting top talent—and customers. Yet, it remains elusive how exactly to create this ideal workplace —one where everyone from the front lines to the board room knows the company’s values and feels comfortable and empowered to act on them. Based on Ann Rhoades’ years of experience with JetBlue, Southwest, and other companies known for their trailblazing corporate cultures, Built on Values reveals exactly how leaders can create winning environments that allow their employees and their companies to thrive. Companies that create or improve values-based cultures can become higher performers, both in customer and employee satisfaction and financial return, as proven by Rhoades’ work with JetBlue, Southwest Airlines, Disney, Loma Linda University Hospitals, Doubletree Hotels, Juniper Networks, and P.F. Chang’s China Bistros. Built on Values provides a clear blueprint for how to accomplish culture change, showing: How to exceed the expectations of employees and customers How to develop a Values Blueprint tailored to your organization’s goals and put it into action Why it's essential to hire, fire, and reward people based on values alone, and How to establish a discipline for sustaining a values-centric culture Built on Values helps companies get on the pathway to greatness by showing the exact steps for either curing an ailing company culture or creating a new one from scratch.
Пособие способствует формированию фоновых знаний по истории, политике и культуре США, знакомит с особенностями американского варианта английского языка, содержит упражнения, обеспечивающие освоение нового лексико-грамматического материала.Предназначено для студентов филологических факультетов, факультетов иностранных языков, а также для широкого круга лиц, развивающих и совершенствующих разговорную речь и навыки устного перевода.
"An American Tragedy" is the story of Clyde Griffiths, who spends his life in the desperate pursuit of success. On a deeper, more profound level, it is the masterful portrayal of the society whose values both shape Clyde's ambitions and seal his fate; it is an unsurpassed depiction of the harsh realities of American life and of the dark side of the American dream. Extraordinary in scope and power, vivid in its sense of wholesale human waste, unceasing in its rich compassion, "An American Tragedy" stands as Theodore Dreiser's supreme achievement.
The fully revised and updated edition of the classic book about Nordstrom's extraordinary customer service In this new edition of the management classic, the authors explore in-depth the core values of the culture that have made Nordstrom synonymous with legendary customer service. These essential values have enabled Nordstrom to survive and adapt to dramatic market shifts regularly since 1901, and the new edition explains how the Nordstrom approach can be emulated by any organization—in any industry—in every corner of the world. This is not a book about selling shoes or clothes or cosmetics or jewelry. It is a book about how underlying values such as respect, trust, compensation and, even fun, are the building blocks of a culture where employees are empowered to consistently deliver a world-class experience to customers. Nordstrom believes that the employee experience determines the customer experience, and that when you attract and reward people who are comfortable in a service-oriented culture, then everyone succeeds—both individually and collectively. No wonder Nordstrom is one of only five companies to make Fortune's «Best Companies to Work For» and «Most Admired» lists every year since those surveys have been taken. With new interviews from senior Nordstrom executives and family members, the book explains how to successfully respond to today's tech-savvy, time-crunched customers who demand a convenient, seamless, painless, personal experience across all channels. Nordstrom gives its frontline people all the digital tools necessary to satisfy the customer—and your organization must do the same, if it wants to adapt. The authors show what it takes to earn brand loyalty, lead through change and uncertainty, and combine extraordinary brick-and-mortar with online experiences. 'The single most important reason we try to provide great service is this: It enables us to sell more,' says co-president Blake Nordstrom, great-grandson of the founder. 'The best way for our company to achieve results is to do what's best for the customer.' In this book, readers will find: Suggestions for becoming the Nordstrom of your industry The ten values that define a customer-driven culture Lessons for providing superior service and experience across all channels
Пособие построено на материале фильма «FORREST GUMP», ставшего классикой американского кино. Первая часть содержит тексты для совершенствования навыков говорения и написания сочинений по теме «Кинематограф и кинокритика США», посвященные истории создания фильма, его проблематике, актерам, сыгравшим главные роли, различиям сценария и книги, на основе которой он был создан. Во второй части цитируются наиболее сложные для понимания отрывки аудиотекста и дается их грамматический, лексический и культурологический анализ. В третьей части рассматриваются исторические аллюзии фильма, приводится обширная информация об истории, политике и культуре США XX века для обогащения фоновых знаний студентов и обучения приемам ведения аргументативной дискуссии. В четвертой части содержатся упражнения, развивающие навыки аудирования и последовательного перевода. Пособие может быть использовано на занятиях по аудированию, кинопереводу, а также на курсах «Страноведение США» и «История англоязычных стран».
In this book, Kurt Neddenriep, a Senior Vice President at a major investment firm who also served a tour in Afghanistan, develops a set of leadership and service values to help individuals and families to consistently achieve financial success. A comprehensive guide to personal finance, this book is informed by the author’s expertise in the financial industry and framed within the lessons, clear thinking and organization he learned over the course of a parallel 23-year career in the Army National Guard of Nevada. The book will tell the stories of those who serve our country and how their values, discipline, and morals can teach us financial lessons in our personal lives, taking military principles and tactics and using them to explain finances for the mainstream American. The book covers: Mortgages Savings Insurance Portfolio diversity
Gold Medal Winner, General Business, 2012 Axiom Business Book Awards Understanding the post-crisis consumer In Spend Shift, John Gerzema, world-renowned expert on consumer values, and Pulitzer prizewinning author Michael D'Antonio document the rise of a vibrant, values-driven post-recession economy. To tell the story of this movement, the authors travel to large cities and small towns across eight bellwether states, to examine the value shifts sweeping the nation. Through in-depth observation, proprietary data from Young & Rubicam, and interviews with experts, the authors analyze the changing consumer psyche, document the five shifting values and consumer behaviors that are remaking America and the world, and explain what it means to businesses and leaders. Explores a movement in society where the majority of American consumers are embracing both value and values Shows how post-crisis consumer expectations and behaviors will drive business decisions Draws on interviews with CEOs and entrepreneurs to reveal how companies like Ford and Etsy are reconnecting with the post-crisis consumer Compelling and insightful, Spend Shift is essential reading for anyone interested in how values are changing and how businesses can connect with consumers after the recession.
Revision with unchanged content. Teachers and researches of language have dedicated years of work to understanding the relationship between language and culture. This book is yet another contribution to this endevour. It represents an ethnographic account of how students of a large public American university in the Midwest learned Russian language and culture. The findings are presented in the light of the theoretical framework based on Bakhtinian understanding of dialogue and monologue in culture and Vygotskian understanding of practice, offering an interpretation of language learning as a unique individual practice, and culture as a multidimensional phenomenon co-constructed in a dialogue, but a dialogue often constrained by the monologic genres of human interaction. Its goals is to help teachers think of new ways of creatively weaving cultural knowledge into their unique pedagogies and to introduce an international research community to a new piece of data and theory driven evidence of how languge and culture are connected.
Institute a proactive reputational management framework that matches individual behaviour to organizational values The Business Ethics Twin-Track is a practical guide to reputational risk management. A deep exploration of the concept of reputation, the ways in which it can suffer, and the consequences when it does, the book outlines an ethics controls framework that can mitigate risk and improve business performance. Readers will learn how to identify and manage weaknesses, and how to institute a system of governance that embeds proper, ethical conduct into the corporate culture. A clear set of controls and procedures provides actionable instruction that can be customised to suit the organisational structure, and discussion of historical and international ethics provides the context for implementation. Case studies illustrate the real-world applications, while interviews with executives from a variety of sectors provide important practical insights into some of the key issues discussed in the book. The law regulates behaviour in health and safety and financial crime, but otherwise, conduct is largely determined by the culture, ethics and values of an organisation. Effective reputation management is complex, and often difficult to achieve, as much of the available information on the topic is more theoretical than practical. This book bridges the gap by providing the tools that will help managers to: Implement a modern ethics control framework, encompassing codes, officers, reporting lines and training Consider the role of the media and social media in reputational damage to individuals and organisations Analyse the key controls in responsibility and governance frameworks from around the world Determine the causes and controls of conduct risk, including incompetence, negligence and criminality Today's fast-paced media environment means corporate reputations can be obliterated in moments, and damage limitation is often too little, too late. Adopting the measures set out in this book will embed ethics into the culture, and match people's behaviours to the organisation's values.
The book that defined the field, updated and expanded for today's organizations Organizational Culture and Leadership is the classic reference for managers and students seeking a deeper understanding of the inter-relationship of organizational culture dynamics and leadership. Author Edgar Schein is the 'father' of organizational culture, world-renowned for his expertise and research in the field; in this book, he analyzes and illustrates through cases the abstract concept of culture and shows its importance to the management of organizational change. This new fifth edition shows how culture has become a popular concept leading to a wide variety of research and implementation by various organizations and expands the focus on the role of national cultures in influencing culture dynamics, including some practical concepts for how to deal with international differences. Special emphasis is given to how the role of leadership varies with the age of the organization from founding, through mid-life to old age as the cultural issues vary at each stage. How culture change is managed at each stage and in different types of organizations is emphasized as a central concern of leader behavior.. This landmark book is considered the defining resource in the field. Drawing on a wide range of research, this fifth edition contains 25 percent new and revised material to provide the most relevant new concepts and perspectives alongside the basic culture model that has helped to define the field. Dig into assumptions and typologies to decipher organizational culture Learn how culture begins, thrives, or dies with leadership Manage cultural change effectively and appropriately Understand the leader's role in managing disparate groups The resurgence of interest in organizational culture has spurred an awakening in research, and new information is continuously coming to light. Outdated practices are being replaced by more effective methods, and the resulting shift affects organizations everywhere. Organizational Culture and Leadership is an essential resource for scholars, consultants and leaders seeking continuous improvement in the face of today's business realities.